Pricing is a fast and powerful way to increase revenue and profit margins, yet it is underutilized by many companies.

In this dynamic and increasingly complex business environment, organizations continually face the challenge that is pricing their products and services.  Questions that arise include:

·      How to price new products?

·      How to increase revenue and profit margins?

·      How to manage large and changing price portfolios?

·      How to implement value based pricing?

·      How to optimize pricing?

At ICG we have experience and knowhow in a vast number of areas and are able to provide advice on pricing, price execution and price communication for B2B and B2C companies.